The Summer Seersucker Shirt

Seersucker, made from cotton, was a working man's fabric until the early 1900's when Joseph Haspel started making seersucker suits in New Orleans. The Ivy League kids picked it up in the '20s at Princeton. Brooks Brothers took note in the '30s. Miles blew blue notes in Newport and birthed the cool of the seersucker suit on the cover of his live album in 1958. Seersucker was, by then, an American Classic.

Today's seersucker is as relevant now as it was then, with some improvements. The traditional puckering of the warp and weft results in a series of channels that let air flow easily around the wearer, keeping you cool. That natural puckering also makes seersucker easy-care. Don't starch it to death, it defeats the genius of the design. Just wash, touch up and go. Add a tiny bit of elastane to the cotton and it's even easier wearing and more packable.

What more do you need in a summer shirt? How about a more modern palette? Thinner stripes, darker colors, solids, checks... they're all here. Call us at 804.928.7946 to discuss styling options like your favorite kind of collar, roll to button sleeves, color matched buttons, pop-overs, polos ... and even suits. Ask for Coop he’ll tell you, seersucker is always cool.